Tourism is one of the main sources of revenue for Cuba. Due to regulatory changes in travel policy, there is increasing competition from companies like Airbnb and Booking.com. Cuba Travel Network needs to differentiate and stand out. They understand that people, not hotels, are at the center of amazing travel experiences. CTN has a long-standing reputation for offering travellers a truly unique experience thanks to its local network within the community. This unique advantage becomes the cornerstone for the updated business strategy and thus updated digital presence.