Within the area of crop protection, information is also key to obtaining the best results. Similar to cultivation techniques, crop protection techniques are handed down through family practice. While products have changed, behaviours haven’t.
Last year, Raft partnered with Syngenta and conducted a series of interviews with business leaders across global emerging markets to understand the most pressing issues facing small holder farmers. These interviews targeted three major opportunity areas for growth.
Small holder farmers often prioritise monetary gain over anything else. Safety is simply not prioritised and farmers often overlook unsafe practices to real or perceived long term impact.
Access to technology and information have enabled new ways for small holder farmers to work. However, legacy still reigns supreme and behavioral change is difficult to achieve.
Many farmers struggle with literacy, and those who can read, often don’t. Many times when farmers need information, and when they have it, are far apart and no longer useful.