Feeding 9+ billion people by 2050

© Jelmer de Haas


10. August 2018

Read time

5 min


Research, Workshop facilitation

Over the past several years, Raft has developed a working partnership with Syngenta and Thought for Food. The latter is an organization that brings together a litany of industry and academic leaders for one week each year to tackle the problem of feeding 9+ billion people by 2050. The goal is to develop impactful ideas through multispectral thinking and exchange of culture.

One of the things we see being in focus for leadership in the 21st century is interdisciplinarity and the power of bringing diverse disciplines together to create breakthrough solutions.

This year’s Summit took place in Rio de Janeiro in Brazil. The week of activities includes skill-building sessions, workshops, talks from larger agriculture companies, local arts activities, and pitches for funding from start-ups in the agriculture space. With attendees from over 20 countries, a key factor in diversity and multispectral thinking is presenting a cross between the agriculture industry and the humanities. The belief is that food production should be woven into a culture in the same way as food consumption.

The Summit and Thought for Food are known for leveraging a younger audience, specifically students and those in the start-up space, with an entrepreneurial spirit. They see these individuals as the next set of leaders who can reshape how we handle food production.

At the end of the summit, three key take-aways stood out.

Farmers search for information in emerging markets

Small holder farmers, who produce 70% of the global food supply are the ones most in need of technology and information access, but are often the last to get it. This represents a huge opportunity in the Agriculture market.

Creating Agri-Culture

While food is celebrated in culture, agriculture is void of true meaning and culture. The humanities need to be returned to the agriculture industry, better connecting our production of food with our consumption of food.

Solving for customer journeys, not touchpoints in agriculture

Any industry that can be digitized and connected directly with end users is ripe for disruption through smaller companies. Corporations and enterprises need to refactor their organizations to embrace customer satisfaction, speed and entrepreneurship.

Partner with us

Our partners are innovators, shipping exceptional solutions that matter in people's lives. How can we help you?

Looking for more?

Check out our other work.